So much of Nike’s mythology is built on the single champion grinding ‘til they shine—a sort of hero worship that might be aspirational but isn’t true to our lives. Leading a multinational team at R/GA as Creative Director and creative lead on the global project, we made the digital-first campaign You Can’t Stop Us. We were proud to create the first campaign for Nike that flipped that on its head and gave platforms to the everyday and undersung athletes that truly make sport the global language humans share. I’ve worked on a lot of Nike projects but this one, as Ezra Pound said, made it new.

In the build up to game time for the 2020 Summer Olympics, The Swoosh wanted to revolutionize how they told the stories of their athletes. For the first time in Nike history, we created long-form editorial stories—with video and social—for Nike.com. We championed the stories of women marathoners in Iran, queer skateboarders navigating gender within The Games, the youngest Olympic athlete ever and her little brother, abuelas who started their own basketball league in Mexico, women creating community and battling rape culture through martial arts in India, as well as bringing together the two greatest WNBA players of all time.

Then COVID-19 hit. The Olympics got pushed. When the world hit stop, our team pivoted to help lead the brand-level response for Nike. Our writers and strategists and designers and editors created the campaign Play Inside, Play for the World, a series of social videos with Nike athletes and master trainers to keep people connected, apart.

We built an editorial hub of Nike content for workouts at home, nutrition and recipes and mindfulness. We handled the Nike.com response and comms for the ‘Rona and owned the retail reopening messaging. Overall, my team was responsible for growing the scope of our contract with Nike at R/GA by being proactive, collaborative, compassionate and making the best work in the world during the biggest global pandemic in more than 100 years.