Branding, creative direction, story development, concepting, creative decks, cultural engineering, and thought leadership for Ace Hotel in New York, Portland, London, New Orleans, Los Angeles, Palm Springs, Pittsburgh, and creative for confidential new developments in the US and internationally. Collaborating with artists and musicians, poets and activists—as well as design shops like Roman and Williams, Commune, and our own Atelier Ace, we work to create a brand that functions like a relationship or cultural engine and sets the tone for a highly curated and conscientious lifestyle.

As Creative Editor in Chief, I establish and lead the voice and aesthetic of Ace Hotel. While helming the copy department and overseeing Ace and affiliated outlets across properties and partnerships, I work with my colleagues on the direction of design, architecture, graphics in Ace’s projects on a global scale, including new brand development and branding and identity of the iterations of Atelier Ace.