Joseph Mains
Creative Director
JOSEPH MAINS
Creative Director
Writer
Force Majeure
Arizona Chicano living in sunny Portland, Oregon.
503.807.6727
C/S
Headspace Creative Director of Brand and Copy, UX Content / August 2021–
Reporting to the Chief Creative Officer, owning brand and voice, leading a beloved world-class creative team
R/GA / Creative Director / December 2019–August 2021
Creative Director and creative lead on Nike
Pitches
Lake Retreat / Creative Director / November 2019–December 2019
Creative Director adidas Football and Baseball
Nike / Creative Director and Copy Lead / April 2018–November 2019
Creative Director and copywriter for new employment brand, building/launch of jobs.nike.com
Highgate Hotels / CD and head of social media / March 2018–March 2020
Creative Directior, brand, voice, and social media (tripled followers over two years) for ‘Alohilani Resort Waikiki
Conde Nast Traveler reader’s choice award 2018, 2019, 2020
Travel + Leisure World’s Best 2020, 2021, 2022
USA Today Top 10 Resorts award 2019, 2020, 2021
Nike Valiant Labs / CD and copy lead / Feburary 2017–July 2018
Creative Director and copywriter for Nike Adventure Club / Easy Kicks — first successful Nike launch of a Valiant Labs startup
Ace Hotel/Atelier Ace / Creative Editor in Chief/Creative Director / March 2014–April 2016
Voice of internationally-beloved, award-winning brand
Lead of copy, content, social media teams on global scale
Collaborate with CDs in Graphics, Interior Design, and Architecture on all major project and partnership creative direction
Concepting and execution of major campaigns, outside collaborations, and special projects
Curator of Ace blog
Started Dear Reader, a literary micro-residency at Ace NYC, as well as reading series in PDX and NYC
Joseph Mains / Principal (select) / 2008–
Brand — Ace Hotel, Nike, Intel, nau, Octopus Magazine/Books, Bad Blood, Notifica app, Latinx.com, Starbucks, Warner Brothers, Vans, Remezcla, Marc by Marc Jacobs, WeTransfer, Moo, University of Phoenix, Yakima racks
Creative — Nike, Ace Hotel, adidas, Octopus Magazine/Books, Pitchfork Review, Inherent Vice, Clinton Foundation, Visual Editions, Moo, Bindle & Keep, Five Leaves, David Lynch Foundation, All Tomorrow’s Parties / Jabberworcky Festival, tumblr, Google
Copy — Nike, Ace Hotel, Starbucks, adidas, Pendleton, Moo, Haspel, toykobike, Stumptown Coffee Roasters, Portier, Viking River Cruises
Bad Blood / Co-founder and Creative Director / 2010–2016
Co-created, co-curated, and generally co-did the best live poetry event series in history
Recognized by Huffington Post as one of the 200 most important literary voices in the country for my work with Bad Blood/Octopus
Featuring Eileen Myles, Claudia Rankine, Maggie Nelson, Ben Lerner, Natalie Diaz, Danez Smith, CA Conrad, among others
Octopus Magazine/Books / Editor and Creative Director / 2012–2016
Rebranded and relaunched one of the original and best-known online literary magazines after three years of dormancy
Launched social presence as part of rebranding campaign, leading to the recapture of Octopus’ statues as the most well-recognized and respected independent literary magazine in the country
Portland State University / Portland Community College / Adjunct Professor, English and Writing, Design / 2009–current
Taught over 1000 students at the college level in rhetoric, composition, literature, creative writing and advertising.
Served on faculty committees as well as the alliance of students and faculty of color
Currently teaching ART471 — Communication Design Seminar / capstone project every other year
Stumptown Coffee Roasters / Roaster / 2009–2011
Fastest ramp up from Apprentice Roaster to full Roaster in company history
Copywriting for various internal and public-facing projects
International coffee sourcing trips and assisting in green coffee buying and content gathering
Voulinteer work:
Cal Ripkin Little League Baseball Coach, 2014–
LaVoz!, Headspace Latinx network, head of communications, 2021–
Write Around Portland, 2009–
Nike Latino & Friends network, 2018–2019
Select clients:
Nike, Ace Hotel, American Trade Hotel, Octopus Magazine/Books, Bad Blood, Vans, adidas, Warner Brothers, Nau, Intel, Clinton Foundation, tumblr, Stumptown Coffee Roasters, Starbucks, Marc by Marc Jacobs, Visual Editions, Pitchfork Review, David Lynch Foundation, Pendleton, Moog, Jabberwocky Festival (ATP), Portier, Remezcla, Haspel, WeTransfer, Moo, tokyobike, Bindle & Keep, Google, Five Leaves
The University of Arizona, M.F.A. Creative Writing (Poetry) 2008
Arizona State University, B.A. Literature 2006
University of California, Riverside, B.A. Philosophy 2004